Social Media Plans - Outline and Notes

If you were able to listen in to FGS Radio this afternoon - Creating a Social Media Plan - or perhaps downloaded the episode, I promised that we'd have some more information about social media plans here on the blog.


Here is a rough outline of what was covered today and some links that will help you develop a social media plan for your society.

Creating a Social Media Plan

·       What is a social media plan?

·       Why should a genealogy society have a plan?

·       The social media concept and your society’s leadership

·       Educate, educate, educate

·       Social Media Policy (not the plan, but the policy)

• Why is a policy needed?
• What should a policy cover?

·       Inventory of Social Media Tools

• E-mail
• Blog
• Facebook
• Twitter
• E-Newsletter

·       Branding

• Domain name
• Blog name and blog domain name
• Facebook vanity name
• Twitter account name

·       Timeline

·       Analytics and Reporting

Links:

http://www.slideshare.net/ifPeople/developing-a-social-media-plan-1323287

http://www.marketo.com/library/Social-Media-Plan-Template.pdf